Case Study: Building a 12-Piece Hermès Collection in Under 90 Days
For many of my clients, starting an Hermès collection is more than just acquiring beautiful pieces, it's a deeply personal journey. It requires trust, clarity, and a shared vision for what a luxury wardrobe should feel like.
In Ana’s case (name changed for privacy), the brief was clear:
She wanted to begin her Hermès investment journey, and she wanted to do it on her own terms — no waiting, no qualifying purchases, no boutique politics. Just direct access to the pieces that suited her lifestyle, wardrobe, and vision for the future.
Together, we built a 12-bag Hermès collection in under 90 days.
Understanding the Client
Ana, based in Europe, had worked with me previously to source Chanel, Louis Vuitton, Bottega, and Hermès accessories. But this time, she was ready to start investing in core Hermès handbags, pieces that would define her personal style and serve her for years to come.
Before we began, we had a detailed consultation to uncover:
Her preferred colourways
Size and leather preferences
Hardware choices
How and where she intended to wear each piece
How the new collection would complement her existing wardrobe
Functionality was key. Ana runs a large international business and needed pieces that could transition from corporate life to travel. At the same time, she was preparing for a summer trip across Europe, so bold colours, versatile neutrals, and seasonal options were all part of the brief.
No Offers. No Waiting. Just Results
Like many of my clients, Ana didn’t want to “wait and see what the boutique offers.” She had a clear vision and wanted a fully curated Hermès collection sourced specifically for her, and she wanted it now.
Our conversations continued daily via WhatsApp, my preferred platform for private sourcing. It allows for real-time communication, daily stock updates, and quick responses to client enquiries. In Ana’s case, it became our direct line of collaboration.
Within three months, we completed the collection.
The Final Collection: 12 Hermès Bags, Sourced and Delivered
Birkin 30 Rouge Casque / Rouge Interior, Togo, PHW
Birkin 30 Black, Togo, PHW
Kelly 28 Gold, Togo, GHW
Kelly 25 Bamboo, Togo, GHW
Birkin 30 Gold, Togo, GHW
Birkin 30 Frida, Epsom, PHW
Kelly 28 Rose Pourpre, Ostrich, PHW
Birkin 30 Lime, Epsom, GHW
Kelly 28 Black, Epsom, GHW
Birkin 30 Rouge Tomate, Clemence, GHW
Kelly 20 Black, Lizard, GHW
Kelly 28 Black, Lizard, GHW
A Tailored Fit
Ana’s selection leaned toward larger, functional sizes — B30s and K28s — with one standout mini piece, the Kelly 20 in black lizard, reserved for evening events. Her wardrobe is grounded in black and white tones, so the lizard K20 became the perfect finishing touch for more formal occasions.
This collection was built exclusively for Ana, considering not just trends or rarity, but real lifestyle needs; from corporate meetings to jet-setting across Europe, to evenings out with her husband.
Client Feedback: The Most Rewarding Part
What I loved most about this project was Ana’s genuine appreciation. Each time a piece was delivered, I received voice notes full of excitement, late-night calls discussing the next addition, and messages expressing how seen and understood she felt.
Because when people say “it’s just a Birkin,” I disagree. It’s so much more — it’s personal, emotional, and deeply rewarding when done with care.
Curating for the Family
Ana’s husband, equally impressed by the process, asked me to assist with sourcing two exceptional watches. Within days, I delivered:
Rolex Daytona 116500LN
Rolex Sky-Dweller in Blue
Yes, this is a family affair. A trusted relationship that now spans handbags, accessories, and fine timepieces.
Final Thoughts
This case study reflects what Indulge in Luxury is all about — building with intention, sourcing with discretion, and delivering collections that reflect your lifestyle and legacy.
Whether you’re starting with one piece or curating an entire wardrobe, I work with you to create something extraordinary.
Luxury, curated for you.
Sahar
Founder, Indulge in Luxury
Ready to build your own collection? Message me directly to begin.
