Style vs. Strategy: How to Balance Aesthetic Preferences with Resale Value in Your Hermès Collection
There’s a question I get asked all the time:
“Should I buy a Hermès bag I love - or one that will hold value?”
The answer? You don’t have to choose. With the right approach, you can buy for beauty and long-term return.
Let’s define both style and strategy — and how they work together in a collection curated with purpose.
What Is Style?
Style is expression - pure, instinctive, and deeply personal.
It’s how we introduce ourselves without saying a word. It reflects who we are, how we live, and how we want to be seen. For me, style is my business card. When I walk into a room, people instantly know I work in fashion. It’s not a costume - it’s my truth. I can sense who someone is just by their presence or tone of voice. And I believe others can, too. That’s why what you wear matters. Your outfit is a statement, and your bag? One of the loudest.
This is why I believe your Hermès collection should always honour your aesthetic. It should feel like you - your colour palette, your energy, your story.
What Is Strategy?
Strategy is logic. It’s knowing what you want and mapping the steps to get there - without detours, distractions, or emotional splurges.
That’s why I created the Lust List framework — a four-part structure for collectors who want to stay focused, elevate wisely, and track their wardrobe goals with intention.
A strategic buyer:
Buys with purpose
Understands market value
Plans acquisitions across time, tone, and resale potential
Knows when to buy, and from whom
This doesn’t mean ignoring beauty — it means curating beauty that performs.
Where Style and Strategy Meet
Here’s how I help clients balance both:
80% Strategy / 20% Style Rule
I recommend building a collection where 80% of pieces hold strong resale value, while 20% are pure personal pleasure - the pieces that make your heart beat faster. This ratio gives you a wardrobe that performs financially and emotionally.
Yes — Hermès Outperforms Gold
Let’s talk numbers.
In the resale market, Hermès Birkins and Kellys consistently appreciate 14–20% annually, with limited editions and exotic leathers often doubling or tripling in value.
For context:
A Kelly bag purchased at the boutique? You’ve likely doubled your money — but only after qualifying through tens of thousands in prerequisite purchases.
Through Indulge in Luxury, clients skip the boutique game and acquire directly. You get exactly what you want, often in under a week - with no fluff, no hoops, and often at market rates that still hold or increase in value.
This is where logic meets luxury.
Aesthetic Loyalty Builds Resale Strength
Here’s what I tell every client:
If you consistently buy within your personal aesthetic - staying true to your tones, silhouettes, and lifestyle - your collection naturally retains cohesion and value.
A curated wardrobe doesn’t deviate. It compounds.
So when you do decide to resell (or pass your pieces down), you’re not dealing with random trend pieces. You’re offering a thoughtful, investment-grade edit that reflects intention - and commands higher prices.
Accessories Matter Too
Hermès accessories are often underestimated - but they’re timeless, collectible, and emotionally rich.
My favourites for new and seasoned collectors alike:
Kelly Lock Belt
Rodeo Charms (a must for your Birkin)
Clic H and Collier de Chien bracelets
The sold-out Chaine d’Ancre necklace in 160cm
Twilly scarves and scarf rings
Brides de Gala silk scarf - an icon
Accessories add personality to every look - and quietly build value around your core pieces.
Final Thoughts
A Hermès collection shouldn’t be random. It should feel like a mirror of who you are, where you’re going, and what matters to you.
When you combine style with strategy, you stop impulse buying. You start curating.
And that’s where real value lives - in beauty with purpose.
—
Luxury, curated for you.
Sahar
Founder, Indulge in Luxury
Ready to start your Hermès journey? Message me directly on WhatsApp. I’d love to help you find your perfect first piece.
📲 https://wa.me/96181272802
