Seasonal buying: The Best Time of Year to Invest in Hermès Colours and Materials
For serious Hermès collectors, it’s not just about the style, it’s about timing. Some of the most requested and rare colourways appear briefly, only to disappear as quickly as they arrived. When you know what to look for and when to buy it, you’re already ahead of the curve.
At Indulge in Luxury, we help clients build collections that are both timeless and seasonally relevant — blending function, emotion, and investment value into every acquisition.
Why Seasonal Colourways Matter
A well-rounded Hermès collection should be anchored in neutrals, but it’s the seasonal tones that add character, rarity, and personality.
My clients often come to me with screenshots, wishlists, and voice notes describing dream colour combinations they’ve seen once and haven’t stopped thinking about. Many of these are limited releases or are only available for a short window during the year. The collector’s edge? Knowing what’s coming before it hits circulation.
Take, for example, a long-time client who summers in Monaco. Each year, he requests rare HSS (special order) Kelly 20s in seasonal colourways — most recently, a Craie–Gris Asphalt combination in Epsom leather with permabrass hardware. Paired with accessories for his wife, the set was sourced quickly and delivered directly to their hotel — discreetly, efficiently, and with great satisfaction.
What’s New: Colours to Watch for This Season
Our private network gives us early access to upcoming colourways — often before they appear in boutiques. Here’s what’s currently circulating or expected soon:
New Colourways
Rouge Radieux – A bright, cool-toned red first spotted in February
Vert Mangrove – A soft green with grey undertones (Birkin 30 Togo GHW Stamp K and Kelly 20 Epsom GHW Stamp K currently available, enquire here)
Blue Tie – A medium-tone blue, available since early May (Kelly 25 Togo PHW Stamp K currently available, enquire here)
Gris Pantin – Blue-based grey, seen in stock since January
Gris Argente – A metallic silver just entering production
New Blue Hydra – A bold electric blue with strong visual impact
Returning Favourites
Améthyste – A vibrant purple, especially stunning in crocodile
Poussière – A soft taupe often used in HSS combinations with Beton, Nata, or Craie (we currently have a Birkin 29 shoulder bag available in this colourway)
Vert Foncé – A deep olive green with high variation between leathers (Box Leather Kelly 20 GHW Stamp B 2024 and Kelly 25 Alligator GHW Stamp W currently in stock, enquire here)
Blue Glacier – An icy grey-blue (available in both Birkin and Kelly toile styles via our services now, enquire here)
Ardoise – An underrated cool grey with blue undertones; sophisticated with palladium (we have a Kelly 25 with dual straps currently available - enquire here)
Rouge H – A rich burgundy with brown undertones; timeless and elegant (we currently have a Birkin & Kelly in this colourway available - enquire here)
When to Buy a Seasonal Hermès Bag
Here’s the truth: the best time to secure a seasonal colourway is before the season arrives.
At Indulge in Luxury, our clients place early requests — often months ahead — for the colourways and combinations they want to secure. These requests go on what we call the Lust List™, a confidential list that allows us to match early arrivals with the right client as soon as they land.
Because we often receive multiple versions of popular seasonal bags, this system allows more than one client to secure the same hot-ticket item — without ever compromising on service or discretion.
Final Thoughts
Whether you’re collecting your first Kelly or refining a 15-bag wardrobe, seasonal tones are more than a colour choice — they’re a collector’s signature.
The key to success? Knowing your palette, staying ahead of demand, and working with someone who can forecast what’s coming next.
I work closely with every client to match colours, leathers, sizes, and hardware to their lifestyle and wardrobe. And when it comes to sourcing rare finds, timing is everything.
Luxury, curated for you.
Sahar
Founder, Indulge in Luxury
Ready to build your seasonal wardrobe?
Message me directly to place your request.
